Waiting Room Pop-Up Clinic

We wanted to shake things up a bit and make men’s health feel less daunting, so we created the ‘World’s Best Waiting Room’ – a pop-up clinic right in the middle of London’s Financial District. Over three days, it was buzzing with guys dropping by to take part in fun activities, grab some health tips, and, most importantly, have private chats with nurses.

What really stood out was that about 60% of the men who had one-on-one consultations said they hadn’t seen their doctor about those health concerns before. That tells you how much a simple, approachable space can make a difference. It’s not just about handing out advice, it’s about breaking down those barriers – the awkwardness, the embarrassment, or just not knowing where to start – and helping men feel more comfortable taking charge of their health.

It really showed that with the right support, accessibility and encouragement, more men will step up and get checked – and that can save lives.